Cute Enough to Be the Main Character This Summer.

Scrunchies that feel good, look good—and don’t pull your hair. Small-batch & summer-ready.
Find Yours

Be Love. Be You.

Bold Accessories. Big Mood.

Tired of mundane hair days? It's time to sparkle with color, radiate confidence, and embrace your glow!

At B. LUVV & CO., we believe self-care starts with the little things. That's why we handcraft small-batch scrunchies right here in California, designed to perfectly match your mood and elevate your everyday style.

From sleek ponies to carefree buns, each premium scrunchie is made to feel as exquisite as it looks. Because when your hair feels good, you feel good.

And when you feel good, you glow different.

Fresh Picks

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Neon green swim scrunchie
Swim+Active Scrunchie in Glow-Up
from $8.00
Yellow lace oversized scrunchie
XL Lace Scrunchie in Belle
$15.00
Cotton scrunchie with pastel watercolor hearts
Cotton Scrunchie in Watercolor Hearts
from $10.00
Lemon shaped hair claw with rhinestone dew drops
Decorative lemon with rhinestones on a white background
Lemon Claw Clip
$15.00
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7 products

The Summer Drop

XL Cotton Scrunchie in Limoncello
$15.00
XL Organza Scrunchie in Summer Breeze
$15.00
Cotton Linen Scrunchie in Copper
from $8.00
Jet Set Scrunchie in Elle
from $8.00
Swim+Active Scrunchie in Icon
from $8.00
Cotton Scrunchie in Golden Petal
from $8.00
Satin Scrunchie in Sunflower
from $8.00
Towel Scrunchie in Sunny
$13.00
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14 products

Whimsy & Cottagecore

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Cotton Scrunchie in Garden Party
from $8.00
XL Cotton Scrunchie in Gingham & Bows
$15.00
Cotton Scrunchie in Daffodil
from $8.00
Silky Scrunchie in Azure Floral
from $8.00
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13 products

Find Your Favorites

Every Style. Every Mood.
Glow Up Moments Start Here
Everyday Essentials, Elevated
Made to Move With You
Claw Clips for Statement Style
Gift Sets & Bundle Deals
The Little Extras You’ll Love

Female Founded

Female founded, heart led.
Every order supports a woman-owned business and our mission to celebrate individuality.

Free Shipping

Glow-up delivered free.
Enjoy free U.S. shipping on orders $40+ — because you deserve it.

Sustainable Style

High-Quality, Less Waste.
Crafted with premium materials and thoughtful design, for accessories you’ll love longer.

Styled. Loved. Raved About.

★★★★★

I was looking for a brand of handmade scrunchies to add to our assorment and am happy to have found these. Great quality, fun patterns, so many styles and sizes to choose from.

Carolina
C.O. Bigelow Apothecaries , NYC
★★★★★

It's an understatement to say that I LOVE my scrunchies from B. Luvv & Co.--they are so well made and absolutely GORGEOUS! I ordered 5 scrunchies and literally wear them every single day--they're cute and so functional! I highly recommend this Shop and Shop owner--Cheyenne is so kind and talented! I will definitely be a return customer! Thank you! :-)

Laura Johnson
Sunnyvale, CA

Your scrunchies are amazing. They are so soft and sturdy. Very well made especially compared to most mass produced options.

Kim Anderson
Bradenton, FL

I love them! I have pretty thin hair which makes it hard for scrunchies to stay in but B. Luvv scrunchies fit and hold my hair perfectly, even after jumping around exercising! I totally recommend them...love the colors too!

Judy B.
Fresno, CA

Luvv my hair candy! 😍
Great variety of colors and sizes! You can tell these hair accessories are made with luvv and care. The packaging is also uber cuuute! 🥰

Denise R.
Huntington Beach, CA

My fabulous 8-year-old daughter is the perfect model to showcase these beauties and let me tell you, they are a game-changer! She wore the regular-sized flower scrunchie to her acro class and her hair stayed in place for the entire 45-minute class, with all the L-strands, forward rolls, cartwheels, and whatnot. I was amazed!

Amanda
Tarentum, PA